In boardrooms across industries, executives are grappling with a modern paradox. AI promises enhanced business insights and competitive advantages, yet its power hinges entirely on something most leaders rarely see: the quality of data flowing through their systems. As artificial intelligence becomes the backbone of strategic decision-making, the old adage "garbage in, garbage out" has never carried higher stakes. This isn't merely a technical concern relegated to IT departments. Trust in data has become a critical business confidence driver, determining whether organizations can harness AI's potential or fall victim to its blind spots.