Frequently Asked Questions

What is Arion Research?

Arion Research is a global AI and cloud advisory, research, and consulting firm. We help organizations develop AI-first strategies, build innovative cloud solutions, and make data-driven decisions that increase business performance. Our team combines deep industry expertise with practical technology implementation experience.

Who leads Arion Research?

Michael Fauscette, our Founder and CEO, brings over 35 years of technology industry experience. He previously served as Chief Research Officer at G2 and led IDC's worldwide enterprise software application research group for nearly a decade. He also held executive positions at companies including Autodesk and PeopleSoft. He is the author of the book “Building the Digital Workforce: Strategies for Agentic AI Success”.

What services does Arion Research offer?

We provide four core service areas:

  • Advisory and Consulting - Strategic guidance on AI adoption, technology selection, and go-to-market strategies

  • Custom Research - Primary research studies, ROI analyses, and thought leadership content development

  • InsightHub Program - Comprehensive research packages including custom surveys, reports, webinars, and speaking engagements

  • Technology Strategy - IT strategy alignment, technology acquisition guidance, and implementation support

What is the InsightHub Program?

InsightHub is our all-in-one solution for creating thought leadership through data-driven insights. We start with a customizable survey tailored to your market, then transform the findings into various content formats: research reports, eBooks, blog posts, infographics, social posts, and audio/video content. We also offer speaking engagements including keynotes, panels, and webinars to amplify your brand authority.

What industries and technologies do you specialize in?

We focus on enterprise cloud technologies and AI across multiple industries. Our expertise includes:

  • AI, agentic AI and generative AI applications

  • Cloud platforms (AWS, Azure, Google Cloud)

  • CRM systems and customer experience

  • Digital transformation strategies

  • SaaS pricing and packaging models

  • Data management and analytics

  • Product-led growth strategies

How does Arion Research approach AI strategy?

We believe in an AI-first approach, where AI becomes central to your business operations rather than an add-on. We help you identify the right AI use cases, select appropriate technologies, build the necessary infrastructure, and implement solutions that deliver measurable business value. Our goal is to make AI accessible and practical for your organization.

What is Competitive Insight?

Our Competitive Insight service provides a comprehensive assessment of up to four major competitors (with options for more). We analyze their strengths and weaknesses, then deliver actionable recommendations for go-to-market improvements, product enhancements, and market expansion opportunities. The service includes secondary research, optional surveys, an internal presentation, a working session to review findings, and optional battlecards.

What are ROI Insights studies?

ROI Insights is an interview-based research service where we conduct up to 10 in-depth interviews (with options for additional interviews) to understand the real-world impact of your solutions. We then produce a detailed research report that quantifies value and provides evidence for your sales and marketing teams.

Can you help with technology selection and implementation?

Absolutely. We guide organizations through the entire technology acquisition process, from defining requirements and evaluating options to implementation planning and IT strategy alignment. We help ensure you select the "best fit" technology for your specific needs and that it integrates smoothly with your existing systems.

How does your custom research work?

We design research programs tailored to your specific questions and market challenges. This includes developing survey instruments, conducting primary research, analyzing data, and producing actionable insights. We can deliver findings through various formats including detailed reports, presentations, webinars, and speaking engagements at industry events.

Do you offer speaking and thought leadership services?

Yes. As part of our InsightHub and custom research services, we provide speaking engagements at industry conferences, keynote presentations, panel discussions, and webinars. We help position your organization as a thought leader by presenting research findings and market insights to your target audiences.

How can Arion Research help with digital transformation?

We help organizations align their goals with digital-first strategies. This includes modernizing applications, implementing cloud-based services, leveraging AI for automation and insights, improving customer experiences, and building the technical foundation needed to compete in today's digital landscape. We focus on practical implementation, not just strategy documents.

What makes Arion Research different from other consulting firms?

We combine three critical elements: deep technology expertise, practical implementation experience, and robust research capabilities. Our leadership has held executive roles at major software companies, led large-scale research operations, and advised hundreds of technology buyers. We understand both the vendor and buyer perspectives, which helps us deliver balanced, actionable guidance.

How do I get started with Arion Research?

Visit our website at www.arionresearch.com and reach out through our contact page. We'll schedule an initial consultation to understand your needs, challenges, and objectives. From there, we can recommend the most appropriate services and create a customized engagement plan.