Packaged research for AI and enterprise software providers
Five fixed-scope engagements that give your team evidence buyers trust.
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Analyst Messaging Review
A candid analyst read on your positioning, in 90 minutes.
Share your messaging, pitch deck, and launch plans. You get direct feedback on what will land with enterprise buyers, what will not, and how your claims compare with competitors'. A short written summary follows the session.
Best for: Analyst relations and product marketing teams preparing a launch or a repositioning.
Price: Starting at $2000
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InsightHub
Original buyer data that makes your point of view credible.
InsightHub is a custom survey program. We design the survey, find the audience, run the fieldwork, and turn the results into thought leadership content your team can publish. Buyers have specific questions about agentic AI: what they require before agents go into production, where trust breaks down, and how they measure return. Your own data on those questions carries more weight than any claim.
What you get: Custom survey design and fieldwork, analysis of market trend data, and thought leadership content built from the findings. [Confirm the full deliverables list.]
Best for: Product marketing and demand generation teams that need a data-backed campaign.
Timeline and price: 6-8 weeks; Starting at $25K
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Competitive Insight
A clear read on where you stand as agentic AI redraws your category.
Competitive Insight assesses up to four competitors: strengths, weaknesses, and go-to-market recommendations. As vendors add agents, competitor sets shift and buyers compare products that were never in the same category. We map how each competitor positions its agentic capabilities and where you can win.
What you get: A PowerPoint report, a working session with your team, and optional battlecards. The assessment uses secondary research, with an optional survey component.
Best for: Product marketing, competitive intelligence, and sales enablement teams.
Timeline and price: 2-4 weeks+; Starting at $18,000
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ROI Insight
Customer evidence that your product delivers a return.
Description: ROI Insights is an interview-based research program of up to 10 customer interviews. Enterprise buyers ask for proof of return before they scale AI. We interview your customers, document the impact in their words, and deliver a research report you can put in front of prospects.
What you get: A research report and a data file with interview summaries and transcripts.
Best for: Product marketing, customer marketing, and sales leaders who need proof for late-stage deals.
Timeline and price: 8-10 weeks; Starting at $28,500
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VoC Hub
A voice of the customer program built for AI-era products.
VoC Hub assesses how you listen to customers and how you turn what you hear into product decisions and advocacy. AI products change how customers work, so feedback loops and reference programs need to keep pace. VoC Hub works whether you have an advocacy program today or are starting one.
What you get: An assessment, a PowerPoint presentation, a half-day workshop, and a one-hour presentation.
Best for: Customer marketing, customer success, and product leaders.
Timeline and price: 6-8 weeks; $18,500