Advisory and Consulting for technology providers

Analyst advisory for technology providers

An independent view of your product, market, and message from an analyst who has led research at G2 and IDC.

Build better products. Decide where agents belong in your product and roadmap. We advise on product strategy, AI strategy, product-led and community-led growth, and voice of the customer research.

Understand your market. Know who you compete with now that agents cross category lines. We provide market and competitive strategy, competitor identification and analysis, SWOT analysis from primary and secondary research, subscription and subscriber experience strategy, and review strategies for market creation.

Go to market. Position your AI capabilities so buyers believe them. We work on messaging and positioning, AI-enhanced sales strategy and process, customer advocacy program development, and review strategy for growth.

Ecosystem development. Agents increasingly work across vendors' platforms, which makes partner strategy a product question. We deliver ecosystem strategy assessment and growth planning, program enhancement, and partner candidate identification across ISVs, VARs and VADs, and systems integrators.

Speaking engagements. Keynotes, panels, and webinars on agentic AI, the digital workforce, and AI governance, for customer events, sales kickoffs, and demand generation programs.

Get started with an analyst messaging review:

A 90-minute candid read on your positioning from an independent analyst, with a written summary.