ChatGPT: From Chatbot to Application Platform
Users of ChatGPT see it as a conversational agent; a chatbot. You open a text box, type a question, and receive an answer. It's powerful, sometimes remarkably so, but the interaction model is simple: prompt in, response out. That mental model is about to shift dramatically.
The announcements at OpenAI's Dev Day 2025 signal something bigger than incremental improvements. ChatGPT is evolving from an interface into a substrate. From a place where you talk to AI, to a place where you build with AI. The new Apps SDK and AgentKit are turning ChatGPT into a runtime environment for applications and autonomous workflows.
How to Create Authoritative Content for Generative Engine Optimization (GEO)
Generative AI is creating disruptions across many online activities including traditional online search. As AI-powered systems increasingly enable people to find information online, a new discipline has emerged: Generative Engine Optimization (GEO). Unlike traditional SEO, which optimizes for search engine algorithms, GEO focuses on making content discoverable and citable by generative AI systems like ChatGPT, Claude, Perplexity, and Google's AI Overviews. Authoritative content has become the cornerstone of GEO success. When AI systems synthesize answers from across the web, they prioritize sources that demonstrate expertise, credibility, and trustworthiness. Content that lacks these qualities gets overlooked, regardless of traditional SEO metrics.
The Future of Content is Engineering: Why Your Content Strategy Needs a Technical Upgrade
Content isn't just about great writing anymore. As brands struggle to scale across multiple platforms, personalize experiences, and stay competitive in an AI-driven world, a new discipline is emerging that bridges the gap between creative content and technical implementation: content engineering.