AI Strategy is Business Strategy, Part 9: Strategic Risk; The Cost of Action and Inaction
Every AI strategy involves risk, but "wait and see" is not risk-neutral. It is a high-risk strategy with compounding costs. RAND documents that 80.3 percent of enterprise AI projects fail to deliver business value, with 84 percent of failures driven by leadership, not technology. Yet inaction carries equally severe consequences: BCG's future-built companies achieve 3.6x total shareholder return while laggards fall further behind each quarter. Gartner predicts 50 percent of AI agent deployment failures will trace to insufficient governance, and up to 20 percent of G1000 organizations face lawsuits or CIO dismissals from governance gaps. This article provides a framework for evaluating three risk dimensions simultaneously: moving too fast, moving too slow, and moving in the wrong direction, alongside scenario planning, strategic optionality, and governance risk quantification.
ChatGPT: From Chatbot to Application Platform
Users of ChatGPT see it as a conversational agent; a chatbot. You open a text box, type a question, and receive an answer. It's powerful, sometimes remarkably so, but the interaction model is simple: prompt in, response out. That mental model is about to shift dramatically.
The announcements at OpenAI's Dev Day 2025 signal something bigger than incremental improvements. ChatGPT is evolving from an interface into a substrate. From a place where you talk to AI, to a place where you build with AI. The new Apps SDK and AgentKit are turning ChatGPT into a runtime environment for applications and autonomous workflows.
How to Create Authoritative Content for Generative Engine Optimization (GEO)
Generative AI is creating disruptions across many online activities including traditional online search. As AI-powered systems increasingly enable people to find information online, a new discipline has emerged: Generative Engine Optimization (GEO). Unlike traditional SEO, which optimizes for search engine algorithms, GEO focuses on making content discoverable and citable by generative AI systems like ChatGPT, Claude, Perplexity, and Google's AI Overviews. Authoritative content has become the cornerstone of GEO success. When AI systems synthesize answers from across the web, they prioritize sources that demonstrate expertise, credibility, and trustworthiness. Content that lacks these qualities gets overlooked, regardless of traditional SEO metrics.
The Future of Content is Engineering: Why Your Content Strategy Needs a Technical Upgrade
Content isn't just about great writing anymore. As brands struggle to scale across multiple platforms, personalize experiences, and stay competitive in an AI-driven world, a new discipline is emerging that bridges the gap between creative content and technical implementation: content engineering.