Are Your Customers “Lost”?
Today, for a lot of companies and sales teams, there’s a gap between what they think the buyer wants and does, and how the buyer actually behaves. This gap creates bad or incorrect behaviors for the sellers, and creates friction and poor experiences for buyers.
The Value of an Integrated Marketing Platform
Moving from a complex mix of marketing tools to a single platform solution can provide a great deal of benefit to the whole marketing team. In addition the value of a unified customer data model has a big impact across the whole company. This doesn’t mean that there might be some unique use cases that require a specialized solution, but in the aggregate unifying the team with a robust marketing platform can solve many problems and streamline operations.
Top Tech Trends for 2022
The past two years have created a great deal of change in how businesses use technology and elevated the importance of that technology to the overall business strategy as the pandemic forced more and more business online. The impact of the past two years is driving continued change and the economic uncertainty creates the need for businesses to accelerate their transformation efforts. The next two years will see many technology changes and innovations as companies scramble to be more competitive.
The Agile Enterprise: Automation and Workflow
Agility, flexibility and adaptability are all aspirational traits for a "modern" business. They are, in part at least, the intended outcomes from digital transformation. They are however, a very difficult and complex set of capabilities to achieve. Some of that difficulty is cultural of course, in general people resist change. Beyond the cultural though, getting underlying technologies that enable the ability to be agile, flexible and adapt to changing market conditions is a challenge for most businesses (and systems). Many business technology systems in use today are still built in ways that inhibit the ability too rapidly adapt business strategy and operations to changing market conditions. System constraints often create impediments to a successful transformation.
Building the Best Digital Experiences
With the rapid move online for businesses and consumers over the past 18+ months of the pandemic, "digital experience" has surfaced as one of the most critical factors for business success. Digital experience (DX) is a broad term and can apply to many aspects of managing a business' online presence. In the broadest sense DX encompasses employee or workforce experience (EX), customer experience (CX) and depending on the business, partner experience as well as any other stakeholder interactions. You could also package all that up as user experience (UX), which covers all online business interactions. Cloud communications platforms, automation, intelligent virtual assistants, and any systems that deliver end-to-end business processes are all a part of delivering the desired UX.