How to Create Authoritative Content for Generative Engine Optimization (GEO)

Generative AI is creating disruptions across many online activities including traditional online search. As AI-powered systems increasingly enable people to find information online, a new discipline has emerged: Generative Engine Optimization (GEO). Unlike traditional SEO, which optimizes for search engine algorithms, GEO focuses on making content discoverable and citable by generative AI systems like ChatGPT, Claude, Perplexity, and Google's AI Overviews. Authoritative content has become the cornerstone of GEO success. When AI systems synthesize answers from across the web, they prioritize sources that demonstrate expertise, credibility, and trustworthiness. Content that lacks these qualities gets overlooked, regardless of traditional SEO metrics.