TL;DR

• Sales tech is shifting from historical, internal-focused systems to real-time, ex-ternally-oriented AI platforms that actively guide sales execution rather than simply recording activities.

• A new "Sales Discovery & Execution" market is emerging that combines AI-driven guidance, real-time coaching, and automated deal execution across the entire sales cycle.

• AI-augmented sales intelligence now spans all phases of enterprise selling, continuously learning from interactions and improving recommendations throughout the sales process.

• Traditional sales tech categories are being disrupted: Sales Force Automation, Sales Enablement, and Sales Intelligence are evolving from standalone tools in-to integrated, AI-powered ecosystems.

• The modern sales process requires AI enhancements at every stage, from agentic research and stakeholder mapping in discovery to dynamic proposal crea-tion and champion enablement in later phases.

• Sales Assistant and Agentic AI Sales Agent categories occupy the high real-time space but differ in autonomy, with agentic solutions managing complex tasks independently while assistants automate tactical work.

• Revenue Operations & Intelligence platforms are becoming central hubs for consolidating data across touchpoints, enabling more accurate forecasting and systematic process improvement.

• Companies should evaluate their tech stack through a new lens, prioritizing solutions that offer real-time external focus and AI-native capabilities over legacy tools designed for data storage and historical reporting.