Beyond Large Language Models; The Large Action Model

Large Action Models (LAMs) are a new advancement in AI that builds upon the capabilities of Large Language Models (LLMs). LAMs leverage a combination of existing AI technologies to bridge the gap between understanding language and taking action in the digital world. Here's a breakdown of how they differ and what LAMs can potentially do for businesses:

LLMs vs. LAMs

  • LLMs (Large Language Models): These are AI models trained on massive amounts of text data. They excel at understanding and generating human language. LLMs can write different kinds of creative content, translate languages, and answer your questions in an informative way. However, they can't take actions in the real world.

  • LAMs (Large Action Models): LAMs take things a step further. They combine the power of LLMs with the ability to perform actions. LAMs can understand your intent and then take steps to achieve it in the digital world.

Tech Behind LAMs

  • Large Language Models (LLMs): LAMs build upon the foundation of LLMs. LLMs are trained on massive amounts of text data, allowing them to understand and respond to human language. LAMs inherit this capability from LLMs.

  • Machine Learning and Reinforcement Learning: LAMs are further trained using machine learning and reinforcement learning techniques. This allows them to learn from past interactions and take actions that are most likely to achieve a desired outcome.

  • Integration with External Systems: Unlike LLMs that are confined to text generation, LAMs can connect with external systems like APIs (Application Programming Interfaces) to perform actions. This could involve controlling software applications, accessing databases, or interacting with web interfaces.

Taking Action vs. LLMs

  • LLMs:  These models can process and generate text, but they can't directly interact with the digital world. For instance, an LLM can understand your request to book a flight, but it can't access a booking platform or fill out the forms.

  • LAMs: LAMs take the understanding from LLMs and use it to bridge the gap. They can connect to external systems and manipulate data or interfaces to perform actions. So, a LAM could not only understand your request to book a flight but could also access a booking website, fill out the details based on your preferences, and confirm the reservation.

Large Action Models (LAMs) are a product of the convergence of several key AI concepts:

  • Neuro-symbolic Programming: This approach combines the strengths of neural networks (powerful pattern recognition) with symbolic AI (logical reasoning and knowledge representation). LAMs likely leverage neural networks to understand user intent from language, while using symbolic representations to model actions and how to achieve them within specific applications.

  • Direct Modeling of Human Actions:  Instead of relying solely on text or data analysis, LAMs might be trained by observing real users performing actions on computer interfaces. This "learning by demonstration" allows the LAM to directly model the steps involved in completing tasks within specific software or applications.

  • Learning by Demonstration:  As mentioned above, LAMs can be trained by observing users interacting with software. This allows them to learn the sequence of actions required to achieve specific goals within those applications. This learning approach complements the neuro-symbolic programming by providing real-world examples of how actions translate to achieving desired outcomes.

Here's how these concepts work together in LAMs:

  • Neuro-symbolic foundation:  LAMs use neural networks to understand the natural language instructions provided by users. Symbolic representations within the model allow it to understand the goal of the user's request and the specific actions needed within a particular application.

  • Direct action modeling:  Through learning by demonstration, LAMs develop a model of how actions are performed within specific software. This model can involve understanding menus, buttons, and the sequence of steps required to complete a task.

  • Combining understanding and action:  By combining its understanding of the user's intent (from language) with its knowledge of how to take actions within applications, the LAM can bridge the gap between understanding and execution.

LAMs leverage neuro-symbolic programming to create a system that understands both language and actions. Direct modeling of human actions and learning by demonstration provide the LAM with the knowledge of how to take specific steps within different software environments. This combination allows LAMs to go beyond simple language processing, enabling them to act on user instructions in the digital world.

LAMs for Business

The potential applications of LAMs for businesses are vast. Here are a few examples:

  • AI Assistants: LAMs promise a future where intelligence is seamlessly integrated into end-user devices. By offloading computation to data centers it ensures high performance and cost optimizations without the need for bulky processors on user devices. At CES 2024 Rabbit introduced the R1, a device with an LAM that is a compact AI companion designed to make digital life easier. Unlike traditional AI apps tied to smartphones, Rabbit’s R1 is a standalone device crafted for natural language searches, freeing you from juggling multiple apps. The device is shipping later this month. 

  • Customer Service:  Imagine a customer service chat bot that can not only answer your questions but can also schedule appointments, process returns, or update your account information.

  • Marketing and Sales:  LAMs can analyze customer data and interactions to create personalized marketing campaigns and recommend products or services to potential customers.

  • Content Creation:  LAMs can help businesses create different content formats, like product descriptions, social media posts, or even marketing copy, by understanding the target audience and desired tone.

  • Data Analysis:  LAMs can process large amounts of data from various sources and identify patterns or trends that might be difficult for humans to see. This can be helpful for market research, risk management, and other areas.

Overall, LAMs hold the potential to revolutionize the way businesses operate by automating tasks, improving efficiency, and providing a more personalized experience for customers.

It's important to note that LAMs are still under development, and there are challenges to address, such as ensuring their decisions are safe, ethical, and transparent. But the potential benefits are significant, and LAMs are likely to play a major role in the future of business.

Michael Fauscette

Michael is an experienced high-tech leader, board chairman, software industry analyst and podcast host. He is a thought leader and published author on emerging trends in business software, artificial intelligence (AI), generative AI, digital first and customer experience strategies and technology. As a senior market researcher and leader Michael has deep experience in business software market research, starting new tech businesses and go-to-market models in large and small software companies.

Currently Michael is the Founder, CEO and Chief Analyst at Arion Research, a global cloud advisory firm; and an advisor to G2, Board Chairman at LocatorX and board member and fractional chief strategy officer for SpotLogic. Formerly the chief research officer at G2, he was responsible for helping software and services buyers use the crowdsourced insights, data, and community in the G2 marketplace. Prior to joining G2, Mr. Fauscette led IDC’s worldwide enterprise software application research group for almost ten years. He also held executive roles with seven software vendors including Autodesk, Inc. and PeopleSoft, Inc. and five technology startups.

Follow me @ www.twitter.com/mfauscette

www.linkedin.com/mfauscette

https://arionresearch.com
Previous
Previous

UPDATED - Salesforce-Informatica Acquisition Rumors: A Look at Potential Benefits

Next
Next

Generative AI in Healthcare: Enhancing Diagnosis and Treatment with AI-Generated Insights