Technology Startups

Advisory and Consulting

Product (build / buy), AI strategy (product and internal), market and competitive strategy, subscription and subscriber experience strategy and planning, GTM, messaging and positioning. Using review strategies and other techniques to create new markets. Implementing a product-led growth (PLG) initiative and/or a community-led growth (CLG) strategy.

Customer Advocacy Program and Review Strategy

Develop comprehensive customer advocacy program. Build review strategy and provide best practices in leveraging review sites to grow awareness and win business. 

Market and Competitive Intelligence

Identify key competitors, conduct SWOT analysis using secondary data and conduct primary research deep dive into specific competitors. Develop and enhance market strategy. 

Thought Leadership Content Development

eBooks, whitepapers, blog posts, podcasts, videos, infographics and storyboards and speaking (keynotes, panels, webinars, etc.)

Primary Research

Develop survey instruments, identify target audience, conduct survey and provide analysis of the results with raw data. 

Ecosystem Development

Assess current ecosystem strategy and develop growth plan. Enhance current programs and build new approaches. Find the best new partner candidates. (ISV, VAR/VAD, SI)