SaaS / Cloud Companies
Advisory and Consulting
Product, market and competitive strategy, subscription strategies, subscriber experience strategy and planning, GTM, messaging and positioning. PLG strategies.
Customer Advocacy Program and Review Strategy
Develop comprehensive customer advocacy program. Build review strategy and provide best practices in leveraging review sites to grow awareness and win business.
Market and Competitive Intelligence
Identify key competitors, conduct SWOT analysis using secondary data and conduct primary research deep dive into specific competitors. Develop and enhance market strategy.
Thought Leadership Content Development
eBooks, blog posts, podcasts, videos, infographics and storyboards and speaking (keynotes, panels, webinars, etc.)
Primary Research and ROI Studies
Develop survey instruments, identify target audience, conduct survey and provide analyzed results with raw data. ROI study from customer interviews.
Ecosystem Development
Assess current ecosystem strategy and develop growth plan. Enhance current programs and build new approaches. Find the best new partner candidates. (ISV, VAR/VAD, SI)