The Future of Content is Engineering: Why Your Content Strategy Needs a Technical Upgrade
Content isn't just about great writing anymore. As brands struggle to scale across multiple platforms, personalize experiences, and stay competitive in an AI-driven world, a new discipline is emerging that bridges the gap between creative content and technical implementation: content engineering.
Are Your Customers “Lost”?
Today, for a lot of companies and sales teams, there’s a gap between what they think the buyer wants and does, and how the buyer actually behaves. This gap creates bad or incorrect behaviors for the sellers, and creates friction and poor experiences for buyers.